Attending Web Summit

Business Sweden teams up with the Embassy of Sweden and IKEA to create the Swedish Hotspot to gather and present Swedish start-ups at Web Summit under the Swedish umbrella as we for the 2nd year in a row have been invited to participate. Through Business Sweden, participating companies will dispose a booth and be part of targeted activities such as pitching sessions and investor lunches. By taking advantage of Sweden’s strong brand within the tech industry, great interest is generated for Swedish companies, providing increased exposure and attention for the Swedish Hotspot and the participating companies. 

Attending SLUSH

Slush is the focal point for startups and tech talent to meet with top-tier international investors, executives and media. Slush is a non-profit event organized by a community of entrepreneurs, investors, students and event production professionals. Slush has grown from a 300-person gathering to become one of the leading events of its kind in the world..


Swedish Hotspot previous events:

Swedish Hotspot at Slush 2015


Web Summit

Jennifer Ekström

Trade commissioner to Portugal – Secretária Comercial da Embaixada da Suécia Project Manager Spain, Portugal & Portuguese speaking Africa

+351 214 249 780


Christian Weckman

Country manager, Finland

+358 9 686 46 403

Sweden ranks as one of the most digitized economies in the world and has an outstanding track record when it comes to leading innovative tech companies, and has also the fastest growth of new companies within Europe.

To comply with our purpose; to support Swedish companies to reach their full international potential, Business Sweden creates the Swedish Hotspot during the event. With local presence in nearly 50 markets around the world, Business Sweden helps to reduce the time of the business development processes globally and possesses the skills and networks necessary for your company’s need.

Web summit organizers

Slush organizers